This is an in-depth AWAI Copywriting Course review that tells you everything you need to know to help you decide if this course is worth it or not.
Let’s dive in!
About Awai Copywriting Course
Before we move on with this AWAI Copywriting Course review, let’s quickly understand what this course is about and those behind it.
Accelerated Program for Seven-Figure Copywriting from AWAI (American Writers & Artists Inc) is one of the best copywriting courses in the world. AWAI started creating copywriting courses back in 1997 when the demand for copywriters was drastically increasing.
One reason AWAI’s copywriting course was gaining massive attention is due to the results their students are getting. For example, Brian Clarke, founder of Copyblogger, one of the wealthiest blogs in the world, started his journey by enrolling in AWAI’s copywriting program.
Awai Copywriting Course Review: What Do You Get with this Course?
It’s no news that the AWAI course offers a lot of benefits, here are what you can enjoy as a student.
A Comprehensive Manual for Learning
In the Awai Copywriting Course, you’ll receive a comprehensive manual that covers the entire spectrum of copywriting. With 41 chapters, this manual acts as your guide, leading you through the fundamentals of copywriting from A to Z.
From the basics to advanced techniques, each step of the copywriting process is explained in detail. To reinforce your learning, the manual also includes assignments and exercises that allow you to practice and assimilate the skills and lessons covered.
How to Create Compelling Direct-Response Copy
The course creators understand the importance of hands-on experience in mastering copywriting. That’s why they provide valuable materials to guide you in crafting your first direct-response copy.
These resources are designed to help you develop your persuasive writing skills and give you the practical experience needed to create compelling sales messages. With this guidance, you’ll engage your target audience and inspire them to take action.
Expanding Your Copywriting Vocabulary
In the world of direct-response copywriting, understanding the terminology is essential. This course includes a comprehensive glossary of direct-response copywriting terms, serving as your personal reference guide.
This glossary clarifies the meanings and usages of industry-specific terms, enabling you to communicate effectively and confidently in the field of copywriting.
Hone Your Skills through Regular Practice
The founders of this program believe that practice is key to mastery. That’s why their course provides you with 20 exercises designed to hone your copywriting skills.
These carefully crafted exercises challenge and develop your abilities, refining your writing style and enhancing your persuasive techniques.
Regular practice with these exercises will make you a more proficient copywriter, providing valuable insights and improving your overall writing prowess.
Learn from the Masters in the “Hall of Fame”
Another benefit of this course is that it allows you to gain inspiration and invaluable insights from the best in the business through the “Hall of Fame” book. This extensive swipe file contains hundreds of the most successful sales letters ever written.
Accompanying each letter are detailed notes explaining why it was a massive success. By studying these exemplars of effective copy, you’ll gain a deeper understanding of the strategies and techniques that have proven highly persuasive.
The “Hall of Fame” is a wellspring of inspiration and a guide to creating winning copy.
Access to Join a Thriving Community of Copywriters
Enrolling in the Awai Copywriting Course grants you access to a private membership area, where you can join a thriving community of copywriters.
This exclusive community provides you with a wealth of resources and the opportunity to network with fellow copywriters so you can collaborate, exchange ideas, and learn from the experiences of your peers.
The community is a supportive and dynamic environment that fosters growth and encourages interaction among copywriting enthusiasts like yourself.
Stay Informed with “The Golden Thread”
As a student of the course, you’ll receive an instant subscription to “The Golden Thread,” AWAI’s weekly newsletter.
This invaluable resource is filled with advanced tips, tricks, and advice from veteran copywriters. Stay up to date with the latest industry trends, techniques, and strategies.
“The Golden Thread” serves as a constant source of inspiration, deepening your knowledge and understanding of copywriting.
Unlock Job Opportunities on AWAI’s Job Board
The experts behind this course understand the importance of finding job opportunities in the copywriting industry. That’s why they provide access to AWAI’s job board, which is regularly updated with relevant opportunities for copywriters.
Whether you’re seeking freelance projects or full-time positions, the job board connects you with potential employers who value your skills and expertise. You can take advantage of this platform to kickstart your copywriting career.
Benefit from the AWAI Peer Review System
As part of their commitment to your growth and improvement, the program offers you the AWAI Peer Review system. This system allows you to submit your copy for review by experienced copywriters.
This means you can gain valuable feedback and constructive critiques from professionals in the field, helping you refine your writing and take it to the next level.
The AWAI Peer Review system provides a supportive and collaborative environment for you to grow as a copywriter.
Attend Exclusive Webinars with Industry Experts
The Awai Copywriting Course grants you exclusive access to webinars featuring industry experts. These webinars cover various copywriting topics, providing you with valuable insights and strategies to enhance your skills.
There are two webinars option. You can join the “World of B2B Copywriting” webinar with Steve Slaunwhite or the “Use Your Copywriting Skills to Write for the Web” webinar with Nick Usborne.
Learn from these seasoned professionals and gain practical knowledge that you can apply to your own copywriting endeavours.
Receive a Bonus Report on Changing Careers
If you’re planning to transition into full-time copywriting, the course has a bonus report specifically tailored to your needs. The report, “How to Quickly and Safely Change Careers,” serves as a helpful guide to navigating the career change process.
Packed with valuable tips and advice, this report provides you with the necessary guidance to make a smooth and successful transition into the world of copywriting.
Risk-Free Learning with the Money-Back Guarantee
The owner of the course has full confidence in the quality and value of the Awai Copywriting Course. That’s why they offer a 30-day to 1-year money-back guarantee.
If, within the specified period, you’re not completely satisfied with the course, simply let them know, and they will refund your investment.
Your satisfaction is their top priority, and they want you to feel confident and assured as you embark on your copywriting journey.
Why I Don’t Recommend AWAI Copywriting Course
I know you have read this AWAI Copywriting Course review to this point and you are thinking maybe you should give this course a try. Well, it’s a really good program but’s lacking in many areas.
For example, these are the reasons why I don’t recommend the AWAI Copywriting Course:
- Limited focus on digital and online copywriting techniques
- Some outdated information and techniques
- Lack of personalized feedback and individualized attention
- The course did not provide sufficient depth in certain specialized niches of copywriting
- The emphasis on direct-response copywriting may not align with the specific goals or interests of all learners. Copywriting is not more about only direct response.
Best AWAI Copywriting Course Alternative
If you are looking for a copywriting course that ticks all the boxes, then I highly recommend Filthy Rich Writer.
Filthy Rich Writer offers a course called the Comprehensive Copywriting Academy (or CCA), which is the ultimate way to learn the trade, build your confidence, and create a thriving copywriting career.
It was created by a six-figure copywriter Nicki Krawczyk who had worked as a copywriter for two decades, including with big clients such as Tripadvisor, Marshalls, Hasbro, Adidas, and more. Nicki compressed everything she has learned into her copywriting course.
She is also the owner of Nicki K Media, a growing family of brands offering career-building courses, training, and resources. Her business’s exponential growth is fueled by proven skills and systems that she shares so you can amplify your growth and success with more income, more impact, and more insight.
It’s real career training from a team with 30-plus years of copywriting experience and who still take on clients. The team knows what it takes to be a successful, thriving copywriter.
This long-term success proves that the course isn’t a “get-rich-quick” scheme. In fact, Filthy Rich Writer’s Comprehensive Copywriting Academy has taught more than 10,000 students how to become successful copywriters!
The training teaches you the basics of copywriting and all the tactics you need to build a successful business: pitching a client, building a portfolio, and more!
If you want to know how both courses compare to each other, read this post: AWAI vs Filthy Rich Writer.
This marks the end of this AWAI Copywriting Course review.
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