In this AWAI vs Filthy Rich Writer debate, I will succinctly explore both copywriting courses to help you make a profound decision.
We will look at the courses:
- Pros and Cons
- The one you should pick
- And more
Without further ado, let’s dive in.
AWAI vs Filthy Rich Writer Overview
Let’s start by quickly looking at what both courses can benefit you and the people behind them.
What is AWAI’s Accelerated Program for Seven-Figure Copywriting?
Accelerated Program for Seven-Figure copywriting from AWAI (American Writers & Artists Inc) is one of the best copywriting courses in the world. AWAI started creating copywriting courses back in 1997 when the demand for copywriters was drastically increasing.
One reason AWAI’s copywriting course was gaining massive attention is due to the results their students are getting. For example, Brian Clarke, founder of Copyblogger, one of the wealthiest blogs in the world, started his journey by enrolling in AWAI’s copywriting program.
Most of today’s successful copywriters are past students of AWAI.
Unlike most programs filled with content and brags about their training, AWAI’s Accelerated Program for Seven-Figure Copywriting walks you through copywriting from A to Z. You will learn how to go from beginner level to building a full-fledged copywriting business.
What is Filthy Rich Writer?
Filthy Rich Writer is a copywriting course created by a six-figure copywriter, Nicki Krawczyk. The training will teach you the basics of copywriting and how to build your portfolio to land good gigs.
The founder of the program, Nicki, has been working as a copywriter for many years. Some of her big clients include Tripadvisor, Marshalls, Hasbro, Adidas, etc.
After more than a decade as a copywriter, Nicki decided to compress everything she has learned into her copywriting course, Filthy Rich Writer.
So far so good both AWAI and Filthy Rich Writer copywriting courses look great. Now let’s see what both programs can offer in detail.
What Does AWAI Copywriting Course Consist Of?
The training consists of 700+ pages of course material. You will learn the fundamentals of copywriting, including how to write direct-response copy.
If you don’t know what that is, direct-response copy is the type of copy you mostly see on landing pages, emails, online ads, online sales pages, online ads, and in print magazines and catalogs.
This type of copy is designed to persuade readers to take certain actions like joining an email list, clicking a link, buying a product, registering a webinar, etc.
Here is a full breakdown of what’s included in AWAI’s Accelerated Program for Seven-Figure Copywriting course:
- A manual consisting of 41 chapters, walking you through the fundamentals of copywriting from A – Z. Plus assignments and exercises to help you practice and assimilate the skills and lessons covered.
- Valuable materials to guide you to write your first direct-response copy
- Glossary of direct-response copywriting terms
- 20 exercises that will help you hone your skills and allow you to practice regularly
- The “Hall of Fame” book, which is a swipe file, containing hundreds of the most successful sales letters ever written. Plus notes explaining why each letter was a massive success
- A private membership area giving you access to great resources and the privilege to network with other members (copywriters like you)
- Instant subscription to “The Golden Thread”- AWAI’s weekly newsletter filled with advanced tips, tricks, and advice from veteran copywriters
- Access to AWAI’s job board often updated with job opportunities for copywriters
- The AWAI Peer Review system
- Webinar access: The World of B2B Copywriting (with Steve Slaunwhite)
- Webinar access: Use Your Copywriting Skills to Write for the Web (with Nick Usborne)
- A bonus report: “How to Quickly and Safely Change Careers”. This guide is helpful for people planning to leave their current jobs to become full-time copywriters.
- 30-day to 1-year money-back guarantee
AWAI copywriting course is value-packed and neatly structured so that anyone can consume it and become a professional copywriter with consistent practice.
The compulsory exercises that you must complete while taking the course enable you to write as you learn and learn as you write.
What Does Filthy Rich Writer Course Consist Of?
Filthy Rich Writer is also value-packed but less valuable than AWAI copywriting course. The course is taught in 6 modules containing powerful training and guides.
Here is the breakdown of the Filthy Rich Writer course:
- Module 1: Copywriting fundamentals
- Module 2: Copywriting tactics
- Module 3: Project Lifecycle
- Module 4: Interactive/Digital Copywriting
- Module 5: Print Copywriting
- Module 6: Building your Business
Clearly, Filthy Rich Writer will equip you with the basic fundamentals of copywriting and show you how to turn it into a full-time business.
Here is a full breakdown of what’s included in Filthy Rich Writer copywriting course:
- Full access to copywriting training that teaches you the basics of copywriting, and how to turn it into a full business
- Live monthly calls allowing you to interact, ask questions and receive feedback in a live setting
- Access to a private Facebook group where you can connect with other students, share job opportunities, and build your network.
- 30-day money-back guarantee, in case you are not satisfy with the training
Nicki teaches everything she knows about copywriting without holding anything back in her course. It’s surely one of the best courses for learning copywriting.
AWAI vs Filthy Rich Writer Price Comparison
Both AWAI and Filthy Rich Writer copywriting training comes at a reasonable price and offers a payment plan. Although one is way cheaper than the other.
AWAI’s Accelerated Program for Seven-Figure copywriting currently costs a one-time payment of $397. If you can’t pay at once, you can break it down; to 5 monthly payments of $99.40, which amounts to $497.
On the other hand, Filthy Rich Writer costs a one-time fee of $700. You can contact Nicki to get on a monthly payment plan. There is also a 30-day refund policy if you are not satisfied with the course within 30 days.
AWAI offers both a 30-day and 1-year guarantee. After paying your first $99.40, you will be granted access to the entire course. If you are not satisfied within 30days, you can request a refund of your full $99.40.
And after completing the full payment, you can still ask for a refund if you are not satisfied with the course within a year.
AWAI vs Filthy Rich Writer – Which One Should You Choose?
We’ve seen what both courses can offer in this AWAI vs Filthy Rich Writer comparison. Now it’s time to make a choice.
And AWAI’s Accelerated Program for Seven-Figure copywriting is the winner. It’s more value-packed than Filthy Rich Writer.
Here are the reasons why.
1. Best for Beginners
AWAI’s copywriting course is a better option for aspiring and even professional copywriters. The program focuses on teaching you the ins and outs of copywriting, including providing you with valuable resources to strengthen your skill.
On the other hand, Filthy Rich Writer focuses more on techniques to gain more clients rather than teaching you everything you need to know about the skill. So if you are a beginner, you definitely need to master the art before thinking of getting clients.
Copywriting is very lucrative but only for those that can write great sales copy. At the start of your career, you need to devote your time to learning how to become a professional copywriter rather than learning how to get clients.
Great copywriters have no competition. If you master the art of copywriting, getting high-paying clients will be the least of your problems.
Nevertheless, AWAI’s copywriting course will also show you proven ways to get well-paid gigs (I am speaking of five to six to seven-figure gigs).
In essence, if you are at the early stage of your copywriting career, you should buy AWAI’s Accelerated Program for Seven-Figure Copywriting. It will equip you with the right knowledge and mindset to succeed.
2. AWAI Has Produced Multiple Six-Figure Copywriters
One of the things to look out for when buying a course is the results other students have benefited.
AWAI has trained a lot of well-known, successful copywriters. Most of these copywriters have also created their own training. But it’s better to learn from a direct source.
Just to mention a few…
Brian Clarke, the founder of Pro bloggers, turned his life around after taking AWAI’s copywriting training. This man is one of the richest bloggers today.
Another copywriter, Richard Armstrong, made enough money from just one copywriting gig that he stopped working for a full year to focus on writing his novel.
One of the greatest living copywriters, Gary Bencivenga, bought an oceanfront home in the Hamptons with the $5 million he earned from one single project.
I will stop with the figures.
The point I am trying to pass is that AWAI has proven to work for many people and made them six-figure copywriters. Filthy Rich Writer, on the other hand, only has a few testimonials from students making a decent income.
Why is this so?
AWAI’s copywriting training equips you with the tools and resources you need to succeed in the modern world of copywriting.
Filthy Rich Writer is not bad too. It can teach you how to make a decent living as a copywriter. But the training doesn’t teach you what it takes to build a five to six-figure copywriting business.
AWAI’s copywriting program is created by many experienced copywriters who are making a good income from the skill while Filthy Rich Writer is created by a single copywriter.
This explains why AWAI’s training provides more value.
3. No Experience Needed
One thing I love about AWAI is that you don’t need any skill or experience to join the training (You don’t even need to know how to write perfectly). You will learn everything you need inside the course.
Most courses will require you to at least be strong in one area to assimilate their content better.
Many of AWAI’s most successful students started with zero experience, they don’t know anything about copywriting or writing articles.
For example, Henry Benjamin was a flight attendant before joining AWAI. And now he has written sales copy that has generated millions of dollars in revenue.
So basically, you can get started with AWAI with zero copywriting experience.
Do you need any experience before buying the Filthy Rich Writer program?
For example, the program doesn’t teach you direct-response copywriting, which usually pays the highest money. So if you are buying the course, you will need to learn direct-response copywriting elsewhere.
Kind of crazy because writing direct-response copy gigs are one of the highest-paying for copywriters.
4. AWAI Teaches You How to Write Long-Form Sales Letters
Another powerful edge AWAI copywriting program has over Filthy Rich Writer is that the former teaches you how to write long-form sales letters, which are the heart of direct-response copywriting.
Long-form sales letters are what made successful copywriters like Dan Kennedy, Claude Hopkins, Gene Schwartz, and many more.
The best part is that this form of copywriting can earn you royalties for life.
Sales letters are capable of making six, seven, and in some cases, eight figures in revenues. This is why clients offer insane fees and royalties for such gigs.
If you think only book authors can earn “royalties” you are wrong. Any copywriter who writes long-form sales letters can earn them too.
And royalties can be six or seven figures. They are pretty substantial and can be a passive income stream for copywriters.
The best part is that AWAI will give you access to the “Hall of Fame” book, which contains the most successful sales letters ever written. This allows you to learn how to write powerful sales letters quickly.
It’s unbelievable that Filthy Rich Writer doesn’t teach students this form of copywriting (long-form sales letters) that’s very profitable.
5. The Incredible 1-Year Guarantee
Finally, the 1-year guarantee that AWAI offers is enough to validate the authority of the training. After buying the course, you have a full year to consume it and ask for a refund if it didn’t meet your expectation.
This means if you didn’t start making good money as a copywriter within a year, you have the right to get a full refund of your money.
This should be enough for you to know that the course will teach you exactly what you need to succeed. I haven’t seen a program that gives a 1-year guarantee before. AWAI could only do it because they are 100% confident in their training.
This concludes this section of AWAI vs Filthy Rich Writer comparison.
If you’ve been having a hard time picking between AWAI or Filthy Rich Writer to start your copywriting journey, I hope this post enlightens you on everything you need to know.
The Truth is AWAI copywriting course is far better than Filthy Rich Writer. Most marketing companies and agencies usually ask new staff to enroll in the training before working for them.
The value contained in the training is so much that even professional copywriters still buy it to learn something new. So overall, It’s the best copywriting course and I recommend it.
I hope after reading this AWAI vs Filthy Rich Writer comparison, you will take action and kickstart your copywriting journey.