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In this AWAI vs Filthy Rich Writer debate, I will succinctly explore both copywriting courses to help you make a profound decision on which one to buy.
We will look at the courses:
- Content
- Pricing
- Pros and Cons
- The one you should pick
- And more
Without further ado, let’s dive in.
AWAI vs Filthy Rich Writer Overview
Let’s start by quickly looking at how both courses can benefit you and the people behind them.
What is AWAI’s Accelerated Program for Seven-Figure Copywriting?
Accelerated Program for Seven-Figure Copywriting from AWAI (American Writers & Artists Inc) is one of the best copywriting courses in the world. AWAI started creating copywriting courses back in 1997 when the demand for copywriters was drastically increasing.
One reason AWAI’s copywriting course was gaining massive attention is due to the results their students are getting. For example, Brian Clarke, founder of Copyblogger, one of the wealthiest blogs in the world, started his journey by enrolling in AWAI’s copywriting program.
Most of today’s successful copywriters are past students of AWAI.
Unlike most programs filled with content and brags about their training, AWAI’s Accelerated Program for Seven-Figure Copywriting walks you through copywriting from A to Z. You will learn how to go from beginner level to building a full-fledged copywriting business.
What is Filthy Rich Writer?
Filthy Rich Writer offers a course called the Comprehensive Copywriting Academy (or CCA), which is the ultimate way to learn the trade, build your confidence, and create a thriving copywriting career.
It was created by a six-figure copywriter Nicki Krawczyk who had worked as a copywriter for two decades, including with big clients such as Tripadvisor, Marshalls, Hasbro, Adidas, and more. Nicki compressed everything she has learned into her copywriting course.
She is also the owner of Nicki K Media, a growing family of brands offering career-building courses, training, and resources. Her business’s exponential growth is fueled by proven skills and systems that she shares so you can amplify your growth and success with more income, more impact, and more insight.
It’s real career training from a team with 30-plus years of copywriting experience and who still take on clients. The team knows what it takes to be a successful, thriving copywriter.
This long-term success proves that the course isn’t a “get-rich-quick” scheme. In fact, Filthy Rich Writer’s Comprehensive Copywriting Academy has taught more than 10,000 students how to become successful copywriters!
The training teaches you the basics of copywriting and all the tactics you need to build a successful business: pitching a client, building a portfolio, and more!
You can read this in-depth Filthy Rich Writer review.
What’s in the AWAI Copywriting Course?
The training consists of 700+ pages of course material. You will learn the fundamentals of copywriting, including how to write direct-response copy.
If you don’t know what that is, direct-response copy is the type of copy you mostly see on landing pages, emails, online ads, online sales pages, online ads, and in print magazines and catalogs.
This type of copy is designed to persuade readers to take certain actions like joining an email list, clicking a link, buying a product, registering a webinar, etc.
Here is a full breakdown of what’s included in AWAI’s Accelerated Program for Seven-Figure Copywriting course:
- A manual consisting of 41 chapters, walking you through the fundamentals of copywriting from A – Z. Plus assignments and exercises to help you practice and assimilate the skills and lessons covered.
- Valuable materials to guide you in writing your first direct-response copy
- Glossary of direct-response copywriting terms
- 20 exercises that will help you hone your skills and allow you to practice regularly
- The “Hall of Fame” book, which is a swipe file, containing hundreds of the most successful sales letters ever written. Plus notes explaining why each letter was a massive success
- A private membership area giving you access to great resources and the privilege to network with other members (copywriters like you)
- Instant subscription to “The Golden Thread”- AWAI’s weekly newsletter filled with advanced tips, tricks, and advice from veteran copywriters
- Access to AWAI’s job board often updated with job opportunities for copywriters
- The AWAI Peer Review system
- Webinar access: The World of B2B Copywriting (with Steve Slaunwhite)
- Webinar access: Use Your Copywriting Skills to Write for the Web (with Nick Usborne)
- A bonus report: “How to Quickly and Safely Change Careers”. This guide is helpful for people planning to leave their current jobs to become full-time copywriters.
- 30-day to 1-year money-back guarantee
AWAI copywriting course is value-packed and neatly structured so that anyone can consume it and become a professional copywriter with consistent practice.
The compulsory exercises that you must complete while taking the course enable you to write as you learn and learn as you write.
What’s in the Filthy Rich Writer Course?
The copywriting course from Filthy Rich Writer Comprehensive Copywriting Academy Foundations Course is where your training begins! You will learn all the fundamentals of copywriting to more specialized projects you need to start—and build—your career.
This value-packed course is taught in 6 modules containing powerful training and guides, and it has 31 videos that you can watch at any time and whatever pace works best for your schedule as well as Action Sheets that help you really learn the skill of copywriting.
Clearly, Filthy Rich Writer will equip you with the basic fundamentals of copywriting and show you how to turn it into a full-time business. It additionally covers important psychological principles that will inspire you to build your business—topics like the success mindset, fighting resistance, and more!
There are also many additional offerings you get as a CCA student such as courses on how to create spec ads, how to build an online portfolio site, a masterclass on client pitching, how to find small business clients, how to price your services, and how to nail your client calls.
Here is a full breakdown of what’s included in the Filthy Rich Writer course:
- Full access to info-packed, actionable copywriting training that teaches you the basics of copywriting and how to turn it into a full business
- 6 modules that teach you everything you need to know to learn copywriting and building a business, including Copywriting Fundamentals, Copywriting Tactics, Project Lifecycle, Interactive/Digital Copywriting, Print Copywriting, and Building Your Business
- Live, twice-monthly calls allowing you to interact, ask questions, and receive feedback in a live setting (all of which are recorded for you to view later)
- Special, FREE student-only events throughout the year
- Access to a private Facebook group where you can connect with other students, share job opportunities, and build your network.
- The Build Your Copywriting Business podcast
- Optional one-to-one coaching with our copywriting coaches
- Free bonus recordings like a discussion with five successful entrepreneurs about what to look for when hiring a copywriter (and, just as importantly, what they don’t look for!)
- 22 bonus courses that are deep dives to accelerate your success
- A gameboard that tracks your copywriting milestones
- 30-day money-back guarantee
Nicki teaches everything she knows about copywriting without holding anything back in her course. It’s surely one of the best courses for learning copywriting and building a six-figure copywriting business. It offers a three-tiered approach: courses, coaching, and community.
You master learning the skills of copywriting, you learn how to position yourself so clients clamor to work with you, you discover their proprietary systems for landing clients, and you build a consistent steady stream of work.
AWAI vs Filthy Rich Writer Price Comparison
Both AWAI and Filthy Rich Writer copywriting training comes at a reasonable price and offers a payment plan. Although one is way cheaper than the other.
AWAI’s Accelerated Program for Seven-Figure Copywriting currently costs a one-time payment of $397. If you can’t pay at once, you can break it down; to 5 monthly payments of $99.40, which amounts to $497.
On the other hand, Filthy Rich Writer is about the same price. You can contact Nicki to get on a monthly payment plan. There is also a 30-day refund policy if you are not satisfied with the course within 30 days.
To learn more about Filthy Rich Writer’s cost, click here!
AWAI vs Filthy Rich Writer – Which One Should You Choose?
We’ve seen what both courses can offer in this AWAI vs Filthy Rich Writer comparison. Now it’s time to make a choice.
And in my opinion, Filthy Rich Writer is the clear winner. Here are the reasons why:
1. Focused on Digital Copywriting
Filthy Rich Writer is an online copywriting course that is specifically designed to teach digital copywriting skills. This is important because more and more businesses are focusing their marketing efforts online. Writing for digital platforms is different from traditional copywriting, and requires a different set of skills.
For example, writing copy for a website or a social media post requires brevity and clarity. You need to be able to get your message across quickly and effectively. Filthy Rich Writer provides specific tips and strategies for writing effective digital copy that grabs the reader’s attention and drives engagement.
AWAI, on the other hand, offers a broader range of courses that cover various types of copywriting, such as direct-response and business-to-business. While these are useful skills, they do not provide the same level of focus on digital copywriting. And looking at the marketing world right now, you want to be a digital copywriter that can thrive in every category.
2. Offers a Strong Emphasis on Business Development
One of the key benefits of Filthy Rich Writer is that it offers a strong emphasis on business development. This includes topics such as finding clients, setting rates, and building a portfolio. These are essential skills for any copywriter looking to build a successful career.
For example, the course provides guidance on how to find clients through cold emailing, networking, and referrals. It also covers how to set your rates based on your experience and the type of work you are doing. Finally, the course teaches how to build a portfolio that showcases your best work and helps you land new clients.
In comparison, AWAI provides some basic business training, but it is not as comprehensive as Filthy Rich Writer. For instance, AWAI does not offer coaching sessions with industry professionals who can provide direct feedback on business strategies.
Read: Nicki Krawczyk review
3. Teaches How to Build a Personal Brand
In addition to teaching copywriting skills, Filthy Rich Writer also emphasizes the importance of building a personal brand. This is crucial for copywriters who want to stand out in a crowded marketplace.
For example, the course teaches how to develop a unique voice and brand identity that reflects your values and expertise. It also covers how to create a personal website that showcases your work and helps you attract new clients. By building a strong personal brand, copywriters can differentiate themselves from the competition and attract higher-paying clients.
AWAI does not provide the same level of emphasis on personal branding, which means you will be left to figure things out on your own.
4. Provides a Supportive Online Community
Filthy Rich Writer provides a supportive online community where students can connect with other aspiring writers, share their work, and receive feedback. This is a valuable resource for beginners who may feel isolated or overwhelmed in their pursuit of learning copywriting.
For example, the course includes a private Facebook group where students can ask questions, share their work, and receive feedback from industry professionals. This community provides a space for students to connect with others who share their interests and get support as they develop their skills.
AWAI does not offer the same level of community support.
5. Provides Specific Tips and Strategies for Writing for Digital Platforms
Filthy Rich Writer offers practical tips and techniques for writing effective copy for a range of digital platforms. This includes writing for websites, social media, email marketing, and other digital channels.
For example, the course includes a module on email marketing that teaches how to write subject lines that get opened, how to structure an email to keep the reader engaged, and how to create a strong call-to-action.
The course also covers how to write for social media, including tips for creating engaging captions and using hashtags effectively.
In contrast, AWAI provides more general training on copywriting techniques that can be applied to various platforms but lacks specific instruction on writing for digital channels.
6. Offers Personalized Coaching Sessions
Finally, Filthy Rich Writer offers personalized paid coaching sessions with experienced copywriting professionals. These sessions provide students with direct feedback on their writing, business development, and marketing strategies.
For example, the course offers one-on-one coaching sessions where students can ask questions and receive personalized feedback on their work. These sessions are led by experienced copywriting professionals who can provide guidance on how to improve your writing, build your business, and market yourself effectively.
Unfortunately, This is not something that AWAI offers as part of their training.
7. Free Training Videos
Filthy Rich Writer offers a range of free copywriting training videos that can be accessed without purchasing their paid course. These videos are designed to help aspiring copywriters build a strong foundation in the basics of copywriting.
By offering this free content, Filthy Rich Writer makes it easier for beginners to get started on their copywriting journey without any upfront financial investment.
Moreover, the free copywriting training videos are designed to be accessible and easy to follow, making them ideal for beginners. The videos are short and concise, with practical tips and techniques that can be applied immediately.
In summary, the free copywriting training videos offered by Filthy Rich Writer provide aspiring copywriters with a valuable resource for building a strong foundation in copywriting. By offering these resources for free, Filthy Rich Writer demonstrates a commitment to supporting the growth and development of new writers, and making copywriting education more accessible to everyone.
In comparison, AWAI does not offer as much free content and their training videos are not as focused on digital copywriting.
Below are some of their free copywriting videos you can start with:
- How to Land Freelance Copywriting Work
- How to Get Started in Copywriting
- Video Testimonials from Previous Students
- It is possible to make a great living as a writer!
Conclusion
If you’ve been having a hard time picking between AWAI or Filthy Rich Writer to start your copywriting journey, I hope this post enlightens you on everything you need to know.
In my opinion and looking at the value both courses offer, I pick the Filthy Rich Writer course over AWAI’s Copywriting course.
It’s more value-packed than Filthy Rich Writer and, better still, it builds a community of support through the private Facebook group, videos from Nicki, the chance to engage in one-on-one coaching sessions, and more. The community support to help with problem areas and jointly celebrate wins gives a personal touch to the training, making it the clear choice.
The Comprehensive Copywriting Academy is a better option for aspiring copywriters. The program focuses on teaching you the ins and outs of copywriting, including providing you with valuable resources to strengthen your skill. You get the step-by-step path to copywriting success—with personal support to get you there fast.
It also focuses more on techniques to gain more clients and build your business. A six-figure salary is within reach, and it’s proven by the many customer testimonials on CCA’s website.
This ends the debate of AWAI vs Filthy Rich Writer.
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