As more and more people turn to Google to find your plastic surgery center, it becomes essential to have your website optimized for marketing. The goal of your website should be to inform and persuade viewers to visit your practice for a consultation.
Additionally, if you’d like to optimize your website for SEO, that should be another focus. Otherwise, anything else on your website will only distract potential customers rather than bring them in.
Having a solid mission, informative content, and call-to-actions should be part of your website design. However, that’s not all you should consider when designing your site. This article will cover the best practices for designing your plastic surgeon’s website.
Remember that your website is a direct reflection of your practice. In a nutshell, you want it to look sleek, clean, and feel intuitive. In addition, everything should be easy to find. That’s known as user experience (UX), which leads us to tip number one.
Improve website UX
The first item on the itinerary for website design is user experience. UX is a general concept that revolves around how customers perceive your website. Things like ease of access, website speed, website security, and general design affect UX. One general tip is to keep things consistent.
Using the same font for headers, paragraphs, and buttons helps with this. It also creates a more cohesive design.
The fewer clicks it takes for a customer to find what they’re looking for, the better. UX is critical when it comes to forms. People are generally hesitant about giving out their personal information online. So, if you make them fill out a long-form, they’re likely to leave before they finish.
To combat this, consider using a lead capture form. These only ask for basic information like name and email address. Then you can follow up with potential customers through email marketing or even give them a call.
Make sure your website is mobile-friendly
In recent years, there’s been a significant increase in mobile traffic. It makes perfect sense because smartphones have only recently become popular amongst everyone. Therefore, you must make your website mobile-friendly to retain traffic and obtain more.
The first thing you should do is check if your website is responsive. This term refers to a website’s ability to resize itself based on the device. Your hard work goes down the drain if it doesn’t since mobile users will leave immediately.
Fortunately, there are multiple ways to fix this problem. One way is through what’s called a “responsive design.” A responsive design means your website will automatically adjust its layout and content according to the screen size. That way, visitors have a better experience no matter what device they’re using.
If you want to take things a step further, you can create a separate mobile version of your website. This performance is an excellent solution if you want complete control over how your website appears on mobile devices. Of course, you can also make it, so the mobile version only loads when someone visits your site from their phone. However, this generally isn’t necessary since responsive design covers everything.
Utilize social proof (most important)
If you take nothing else from this article, remember the power of social proof. We see many businesses who don’t share their positive reviews on their homepage, content pages, email marketing, and social media pages. When potential customers know that others endorse you, they’re more likely to trust you.
Additionally, social proof has a more significant effect than most realize. It’s embedded into our psychology to trust other people’s experiences and authority figures. Digital Authority Partners reports that social proof is an essential component of a website that converts.
The best way to incorporate social proof on your website is through testimonials and customer reviews. You can also add badges from well-known publications or industry leaders. Finally, if you have any awards, don’t forget to showcase those!
Make sure your website loads quickly
Your website’s loading speed is another important ranking factor for SEO. In other words, a slow website will hurt your chances of ranking higher in search engine results pages (SERPs). This element is simple: Google wants to provide its users with the best possible experience. So, if your website takes a while to load, they’ll assume people won’t want to wait.
Consider hiring digital marketing consultants if you’re unsure what to fix to increase loading speed. Otherwise, a general tip is to focus on your website’s images. Therefore, make sure they’re in the proper format and compressed as much as possible. You can also try using a content delivery network (CDN), a global server network that delivers your content to visitors based on their location.
Optimize your value proposition
If you’re unfamiliar with the term value proposition, it’s simply the first heading or bit of text at the top of your homepage. It’s generally a brief sentence or two that tells visitors what you do and why they should care.
Your value proposition is one of the most critical elements of your website because it’s the first thing people see. That means you must make sure it accurately reflects your brand and what you offer. A great way to do this is by using strong and persuasive language that speaks to your target market.
Moreover, your value proposition needs to be clear and concise. It shouldn’t be more than a couple of sentences long because people won’t take the time to read a novel. The goal is to grab their attention immediately so they stay on your website longer.
If you’re struggling to craft a good value proposition, we recommend highlighting the benefits of your practice and connecting those benefits to common customer pain points. For instance, if you’re an eCommerce business selling a skincare routine, an excellent value proposition would be: Avoid blemishes and prevent pimples: Clear your skin in under a month with our proven system. See how we connect the customer concerns with our product’s benefits?
Now that you’re familiar with some of the best tips for web design, it’s time to put them into practice! Remember to focus on your value proposition, make sure your website loads quickly, and use social proof throughout your site. These tips will help you create a website that looks great and converts well. We hope you enjoyed our article, so consider leaving us a positive review below!