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Welcome emails are powerful; you can use them to make an excellent first impression, introduce your brand or sell to new subscribers.
If you are not leveraging them, you are missing many opportunities, and if you are already milking them, you must have seen how potent they are.
Let’s dive in.
What is a Welcome Email
A welcome email is the first interaction a brand makes with a new customer, blog subscriber, or newsletter subscriber via email. Welcome emails can be delivered as special offers, videos, sign-up forms, or just to establish a relationship with a new subscriber.
When done perfectly, welcome emails can bring in new sales or help build brand loyalty. Conversely, brands that fail to use them are limiting their growth. At least, the following statistics proved so.
12 Welcome Email Statistics & Trends You Should Know
1. 91.43% Open Rate and 26.90% Click-Through-Rate
One reason you should take welcome emails seriously is that they have the highest open and click-through rates, 91.43%, and 26.90%, respectively, according to one study.
This is 4X higher than any other form of email marketing.
This means when appropriately used, welcome emails can be the tool to build an everlasting relationship with your subscribers.
2. About 74% of Subscribers Expect Welcome Emails
According to research, 74% of new subscribers expect welcome emails. With this high expectation, you’ve got a golden chance to sell your brand flawlessly.
One takeaway from this welcome email stat is that you should be quick with your welcome emails. Of course, the usual thing to do is to have them automated so new subscribers can receive them instantly after signing up.
3. Leads to 33% More User Engagement
One study by Invespcro shows that users engage 33% higher with a brand that sends them welcome emails.
If you fail to welcome them with a well-prepared email when they sign up, you have automatically set yourself up for failure because they won’t engage much with your future emails.
You don’t want that to happen.
4. Only 57.7% of Brands Send Welcome Emails
Considering how effective welcome emails are, a shocking analysis shows that only 57.7% of brands send them to their new subscribers.
In the future, the brands that fail to send welcome emails will start complaining of poor email engagement without knowing they have missed the most crucial step. Conversely, those who have smartly engaged their subscribers will enjoy their loyalty.
5. 90% More Orders
A fantastic welcome email analysis by Omnisend shows that a series of three welcome emails generate 90% more orders than a single welcome email.
This study is fantastic because most brands send only one welcome email and stop there. It is a friendly approach to engage with the new subscribers more than once to familiarize them with your brand.
You also don’t want to overdo this. The above study shows that three works like a charm; stick with that.
6. 54% of Marketers Pick Welcome Emails as the Most Engaging Automation
Email On Acid surveyed best-in-class marketers to identify the most engaging type of automation. Unsurprisingly, 54% choose the welcome email series as one of the top three email automation.
Marketers know how powerful welcome emails are, so it’s expected that they pick it as the best type of automation over other choices.
7. Generate 320% More Revenue
One study shows that welcome emails generate 320% more revenue per email than promotional emails. If not for this analysis, one will think the reverse is the case.
Even though welcome emails are the first form of communication with new subscribers, it’s easy to convert them into customers because they initially subscribed after finding your brand online. They know what you do; they just want to learn more.
8. Welcome Emails Performs 3X Better than Promotional Emails
Campaign Monitor conducted research and discovered that with value-adding and convincing copy, your welcome emails could perform 3X better than your transactional and promotional emails and help you build an everlasting relationship with your subscribers.
9. Boost Revenue by 30%
According to one analysis, welcome emails promoting an offer(s) can boost revenue by 30% compared to welcome emails without one.
This boils down to the same reasons as others. Before someone subscribes to your email list, they already love your brand one way or the other. They will likely convert if you craft a compelling welcome email showing how your product can help them.
10. Increase Welcome Email Open Rate by 26%
According to Optimonk, if you personalize your welcome email by adding the subscriber’s name in the subject line, they are 26% more likely to open it.
Subscribers engage more with personalized emails than broad ones. And the first way to make your email personalized is by adding a name to the subject line.
11. 83% of Brands Failed to Make a Good First Impression
Ciceron conducted the First Impression Email Marketing Study, and the result shows that about 83% of brands failed to make a good first impression or any impression at all. And you have only seven seconds to succeed with that.
The same study revealed that 41% of brands don’t send a welcome email within the first 48 hours, and 27% send zero emails in the first three weeks.
12. Welcome Emails has the Highest Conversion Rate
One study proves that welcome emails have the highest conversion rate (0.94%) than other email conversion rates (0.10%).
Your welcome email is the chance you have to make an excellent first impression. If you do it right, you can turn a subscriber into a loyal customer for life. The above statistics have shown how important they are. Therefore, you should take them seriously.